Discover why we switched to revenue sharing for B2B marketing in cybersecurity, SaaS & tech domains. Find out how this approach helps businesses get the most out of their marketing budgets
We didn’t start with this pricing model in mind. It came from first-hand observation – and a growing discomfort with how broken the digital marketing model is.
Almost a year and half ago, we were consulting with a small client who had already onboarded a well-known marketing agency. They were paying nearly $2,500 a month. But when we asked them what they were getting in return, they had no concrete answer.
No clarity on what metrics were being tracked. No understanding of how the agency’s activities connected to actual business outcomes. All they had were monthly content calendars, creatives, regular posts and invoices.
They did talk of increased engagement, impressions & reach – yet these were just vanity metrics, having no impact on leads or business growth.
That gap between cost and outcomes became hard to ignore. As we spoke to more founders across different industries, we heard variations of the same story: agencies promising visibility, followers, and impressions – while the business itself struggled with lead generation and sales.
This disconnect pushed us to rethink how marketing should be structured. And more importantly, how it should be priced.
The traditional agency model felt skewed – clients were carrying all the financial risk, while agencies weren’t truly accountable for what mattered most: revenue.
We looked at models in other industries and found something interesting in financial services. Wealth advisors often charge a mix of a small-fixed fee and a percentage of the profits they help generate.
It’s not just about billing – it’s about shared risk and shared reward. That became the blueprint for our own approach. A model that protects our operational continuity but also ties our earnings directly to your business growth.
The details: how does revenue sharing work?
The simplest way to describe it: we act as your extended marketing team, and we only grow when your business does.
Our engagement includes all the strategy, research, content creation, platform management, design, and lead generation needed to build your digital presence.
Instead of charging a high retainer for this, we charge a low monthly retainer – enough to keep our team operational – and then share in the revenue generated through our efforts.
Here’s how it plays out: when we help bring in leads, enable meetings, or create visibility that results in closed deals, we take a small percentage of the revenue from the project.
Usually, the revenue sharing % depends on the average order value of your deals, and also if your invoicing with the client happens monthly or annually.
This isn’t just about giving you a “performance report.” It’s about aligning incentives. We win when you win. We grow when your pipeline grows.
Unlike standard service contracts that isolate deliverables and activities, our digital partnership model ties our contribution to outcomes.
We don’t care much about vanity metrics – we care about booked calls, decision-maker engagement, and closed revenue. The work we do directly maps to the outcomes that matter for your business.
This allows us to remain focused. We don’t take on hundreds of clients and send monthly updates. We selectively work with founders and companies where we know we can make a measurable impact – and then go deep.
In fact, we have worked mostly with SMBs to make their leap from 0 to 1 on the digital space and then help them grow from there.
If we have revenue sharing, then why the retainer?
We get this question often, and it’s a fair one: if we’re confident in the results we can deliver, why not make it 100% performance-based?
The answer is two-fold. First, our monthly retainer is not for profit – it’s for sustaining our execution engine. Even in a performance-driven model, there are operating costs: researchers, writers, designers, project managers, and campaign leads who work on your account daily.
This machinery needs to run regardless of how long the sales cycle is or how quickly the leads convert.
Second, and this is just as important, we’ve learned that when clients have zero upfront commitment, the engagement loses intensity. There’s less urgency, less involvement, and often delays that hurt both sides. A small retainer keeps both our teams engaged.
It creates momentum. It ensures that feedback loops, approvals, and collaboration happen on time. The results you see from marketing are often a direct outcome of how involved both sides are.
So the retainer isn’t a hedge – it’s a shared commitment. We’ve intentionally kept it lower than what most full-service agencies charge for bare-minimum output.
But we pack a lot in that: Strategy + Website Content + SEO + LinkedIn Content + Lead Generation through Outreach – and most importantly supporting documents for your sales team.
This balance is what makes our model work. It’s not about transferring all the risk to us or all the responsibility to the client. It’s about a shared stake in success.
Who needs this revenue-sharing model the most?
We built this model with a specific kind of founder in mind. Someone who understands their business, has clarity on what they want to achieve, but doesn’t have the time or in-house expertise to build digital demand consistently.
Someone who wants to invest in long-term visibility, but also wants accountability built into the relationship.
We typically work with:
- Cybersecurity, SaaS & Tech business owners who’ve built their product or services through referrals, word-of-mouth, or outbound sales, and are now looking to establish a strong digital footprint.
- Founders of early-stage businesses who are willing to invest in marketing, but want that investment to be tied to growth, and particularly long-term growth.
In both cases, we look for two things: (1) the willingness to co-create and collaborate, and (2) a marketing budget that allows for a small monthly retainer, so that we can sustainably execute the partnership.
Once onboard, we focus our efforts on platforms that actually move the needle in B2B:
- A high-conversion website backed by SEO
- Consistent and strategic visibility on LinkedIn
- Brand building and demand capture through YouTube
We don’t spread efforts thin.
We concentrate on a few channels that matter, and do them right.
The result? Measurable lead flow and a brand that buyers start to recognize and trust.
Our cybersecurity & tech founders have in fact been surprised with the kind of traction they generate with our content strategy & execution. It’s slow to begin with, but it ensures your brand gets the kind of reach that your products/services deserve.
How does the pricing look like?
We have multiple pricing models, which you can obviously check out on our pricing page.
Our core offering is what we call the “Digital Partnership” plan, which includes the revenue sharing part.
If you go with this, only then the revenue sharing bit is available.
For two reasons:
1. When we handle your marketing as a digital partner we take ownership for most of your channels. This largely solves the attribution problem of who is responsible for which leads, and how much revenue came from them.
2. Revenue sharing makes sense only when we can control the messaging, outreach and content on most of your channels. If your website says “x” but we want to approach any other messaging with our content, it limits what we can achieve. If we can’t control half of what we do, we don’t split the risk.
The monthly retainer on the “Digital Partnership” model is $ 1,500 per month and the minimum duration for this engagement is 1 year.
This enables us to build a long-term partnership with your business.
Final Words
We believe in complete transparency. We don’t say “x” and deliver “y”. We give you what we promise and no less.
That’s the promise we want to bring to marketing for your business. Delivery, but before that, promises that are fulfilled and sufficient returns for your money.
