Building Brand Presence from 0 to 1
Client Case Study - PIVOT Security
Most cybersecurity firms know their products. But very few know how to market it.
That’s where PIVOT Security found themselves – a technically sound cybersecurity company with real capability with the Founder and the team itself, yet a brand presence that didn’t reflect that strength. They weren’t ranking on Google. The Founder was active on LinkedIn, but as a “Security Professional” and not as a Founder. And the brand wasn’t driving engagement on LinkedIn
Ultimately, their message didn’t reach the decision-makers they were trying to serve.
This is where Digi-Tx stepped in.
What Was Missing?
When we first engaged with the team at PIVOT Security, three things stood out immediately:
- Messaging was unclear – their value proposition was buried under technical language.
- Content was inconsistent – both in tone and in posting frequency across platforms.
- Unclear brand identity – the colors & brand elements across website & product were non-uniform and incoherent.
- No content strategy – blogs weren’t ranking, videos lacked non-existent, and LinkedIn was treated more like a cybersecurity bulletin.
Our Strategy: Clarity + Visibility + Trust
We approached the challenge with a 3-part strategy tailored specifically for cybersecurity marketing:
- Website & Branding Redesign
- Specialized Content Creation
- Founder-Led LinkedIn Brand Enhancement
The results didn’t come overnight. But ultimately, the founder was impressed to see that we could achieve this much through LinkedIn in just 3 months.
From Zero Leads to Inbound Conversations
In just a few months we achieved the following:
12 specialized blogs on PIVOT’s website ranking in top 50 ranking on Google
50% increase in LinkedIn followers on Founder’s profile and increasing engagement with industry professionals.
Generated ~12 MQLs for Phish-E from the Indian market, particularly the BIFS industry, solely through organic content and cold outreach on LinkedIn & Email.
All of this with zero money spent on paid ad or promotional campaigns
The biggest shift? Their brand was no longer just another company doing cybersecurity. It was credible. Searchable. And slowly gaining the trust.
We didn’t just create content. We helped them get recognized.
And we did it by understanding the industry, the buyer’s mindset, and what cybersecurity leaders care about.